SEO Step By Step Guide– 101. Advantages of Having Keyword Domain Names

You should consider yourself lucky if you can get keyword domain names. It is very difficult to find keyword domain names as all the keyword domains have been booked. Unless you have a very rare industry and new concept that you are marketing, finding keyword domain names is really difficult. At times companies pay a lot of money to get such domain names. Is it worth paying huge prices for such domain names? Do we need to have keyword domain names?

Though there are varied views among SEO professionals, many SEO experts agree that keyword domain names are weighted more when it comes to search engine placements. Many SEO experts also feel that one of the search engine ranking factors pays attention to the domain name. We already know that Google gives importance to the age of the domain. It will make a lot of sense if Google should give importance to domain names. This is not just a speculation, many webmasters have already tried to make use of keyword domain names and it is not without any avail they spend thousands of dollars in getting keyword domain names. You are not going to lose anyway by selecting keyword domain names. There are other advantages as well associated with such domain names.

One of the greatest advantages of getting keyword domain names should be seen in your linking campaigns. When people link to your website, they will most probably be using keywords to link to your main pages and if the keywords and domain name matches, it will bring additional credit to your website. Therefore, you will get highly contextual links to your website that are always helpful. For people looking for ways of enhancing their online presence, keyword domain names are certainly helpful. We already know that Google and other search engines look for keywords in strategic places. To consider that search engines will consider keywords in the URLs and domain names as an important aspect to find relevant websites for a given search will no way be against the logic of search algorithm. We also see the same tallying in the search results very often. Websites with good keyword domain names get better visibility than their non-keyword domain name counterparts.

There are number of people that link to websites using just the URL of the website rather than using anchor text in such cases as well keyword domains will stand to gain because in the link itself your keyword will be present. This will be of great advantage to your website bringing great value out of every link. As you can see, you get search engine placement advantages as well as linking advantages by making use of keyword domains. This is not to mean that non-keyword domains do not rank well but keyword domains have better rate of success on the whole.

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