SEO Report: The Metrics of Success

In SEO, metrics matter. If you fail to keep track of the metrics or interpret them, you will not be able rework your SEO strategies to achieve better results.Once you have identified the weakest pages, you must make necessary efforts to boost those weak pages so that you have a well-balanced ranking for the entire website. If you want to be successful in your business, you should learn to interpret the metrics to make it possible to improve the results.

Your website statistics will give you lot of information regarding the behavior of your website visitors to your website. If most of your visitors are from social media websites and article directories, then it shows that your off page optimization efforts and search engine marketing are garnering better results for your website. If you ignore this valuable data, you are not making the best use of the information that is available at hand.

One of the most important metrics that you should track is the figures on the entry page. This should give you lot of insights about the nature of your visitors and a very clear indication of which aspect of your SEO efforts is bearing more results. Once you identify the strongest pages in your website, a number of factors fall under your control and you can easily work on them to get better search engine ranking for your website.You must make sure to reinforce those strongest pages so that it will continue to attract traffic. You must also make sure to have all the most important information regarding your site in those strongest pages so that you can increase the conversion rate. Traffic without conversions is worthless!

The next important type of data that you should consider is visitor demographics.Every website owner should closely follow their website’s visitor data.You can also find the weakest pages in your website. If you are not paying attention to all these details and metrics, you will end up losing all the prospective leads to your competitors. As far as SEO is concerned, remaining in the same position is equivalent to going back on your results as long as you are not in the top 5 positions.This will help you find your visitors location.Your website’s visitor data will help you quantify your level of success with your SEO efforts.

You should concentrate on making your keywords stronger for local searches by using geographic qualifiers.If your service or product is limited to local destinations getting visitors from overseas destinations will not bring you the desired results. Another important type of data that you should track is the referring websites.