SEO Report: The Benefits of CSS

When you are engaging in web design change how does CSS help? Since all the design related information is stored externally, you can implement most of the changes that you need without affecting the existing pages. When existing content is left intact and design only is changed, your ranking is not likely to be affected. Changing your website’s design or the ‘skin’ is much easier, faster and safer in terms of SEO.

You do not have to make the changes for the individual pages; using these cascading style sheets lets you effect changes globally. This ensures minimum changes in the actual web pages’ content. Use external CSS for your website to help your website in general by making it SEO friendly while leaving you plenty of room for future design related changes; you will be able to implement your changes without affecting your current site’s ranking. You can also improve your ranking by fine tuning your website’s design and making it more search engine friendly.

Since Google announced that site speed is now a factor in their algorithm, CSS has become even more important because when you use CSS, the size of each page reduces drastically and this will ensure that your pages are loaded fast – especially compared to pages heavy in graphics and flash. By choosing to migrate to CSS , you will do yourself a favor. Although keyword density is important, position of the keywords in the webpage is also equally important. Often, when you implement design changes, your position of the keyword is altered using only HTML – however, when you use CSS based design, the content will be locked more or less to the same position as long as the site’s layout is retained. Take advantage of the benefits that you can derive from CSS.