There are even more ways to keep fine tuning your blog and making it more powerful. Basic SEO tactics you use for all your content should also be applied to your blog, as well as website tips for optimization. This will pull in readers as well as active participants who will comment on and link to your blog.
First, be sure to choose the right titles for your blog posts. Your blog post’s title should contain your main keywords because the title of your blog post becomes the blog post’s access URL. Using your keywords in your URL will have great influence on the search engine ranking as well helping you attract traffic. When your blog posts are listed in the search results, your blog post’s link will also be specified in the search results. By including your keywords in the links you can make internet users click on your blog post since your link will appear more relevant to the search that is made.
There are several different viewpoints regarding the benefits of having your keywords in the domain names and URLs. Some say that there is no real significance in having your keywords as your domain name or in having them in the URLs, while others claim they do have influence. Since you work as you go along, this extra step is worth the chance that it will help your overall SEO efforts for your blog.
Second, you should link your blog posts internally. When you create your blog posts, plan ahead in such a way that you get a chance to link to your past blog posts internally. This will enhance the effectiveness of the keywords used as anchor text. However, make sure that every second anchored link in your blog post is a link to another article or to your website outside your blog. Also, place links in your blog post to third party websites that are resourceful. Make sure that the websites that you choose to link from your blog are authority sites and are useful to your blog audience. This will make your blog also appear as an authoritative one because it provides the users with useful information.
Third, add categories to your blog and ensure that each blog post is assigned to a category. This will not only help your visitors to find the related information easily, it will also boost your keywords. Your categories and your keyword ‘cloud’ should allow you to ‘tag each post effectively.Make blog posts of a length of at least 300-400 words. This ensures that you have room to use important keywords, and that search engine spiders will see the post as worth crawling – short three line or one paragraph or 50 word posts can be easily ignored. Make sure to place a link to your blog in your website’s homepage. Use your blog link wherever possible such as including it as part of your profile in social networking sites such as Facebook, LinkedIn etc. This will get free back links to your blog and increase your blog’s online visibility.
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