SEO Report: Niche Specific SEO – Real Estate

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te industry. SEO for real estate websites can pose a major challenge because of the high level of competition in this field but dealing with real estate websites is still simpler than dealing with than, say, the travel industry or the weight loss industry (searches related to weight loss are one of the most prolific searches in the US.)

Looking at SEO for real estate websites is vital in this economy, because every Realtor is facing low sales levels and there is a lot of competition. Fortunately, the real estate industry has plenty of associated niches because of the credit crunch. Real estate sales, foreclosure solutions, short sales, refinancing, etc. One of the advantages with real estate websites is that they will always have geographic qualifiers, menacing that your competition will be somewhat limited. You must make the best use of this characteristic feature of the real estate industry, and focus tightly on areas where you can shine.

Start by choosing keywords that are specific to the areas that you are covering (even specific highly desirable neighborhoods or great school districts – many people move based on school preference for their children.)The next qualifier that you can use is the building type, as certain areas have a distinct style of buildings associated with the area, Add such information about these specialties to your website and to pages that are specific to such areas. (If a particular area is known for high end gated communities try to include this as part of your main keywords).

Here’s another great advantage to real estate websites. Many visitors who are serious about buying a property are more informed about the types of houses and places that they are interested in and you can easily tap highly targeted traffic by using the right keywords. Since the search patterns are relatively more predictable than any other niche industry, you can find certain demographics and learn what they are looking for. The predictability can be understood on familiarity with the industry, and careful selection made of the limited choice of keywords associated with the real estate industry.

The best course of action is to concentrate on more focused keywords. These keywords can be both long tailed keywords as well as short keyword phrases. Long tailed keywords bring more targeted visitors to any niche website, helping you ‘corner the market’ This applies to all websites in general as well as to the real estate website industry.

You can get users to generate content for you as well. If you allow your website visitors to post their own listings in the membership area suggest or recommend keywords that they can use in their post or to tag their post to attract more traffic to their listing. This will enhance your website’s overall performance. However, if you allow uploads of photos or images to user posted listings, implement a delimiter for the image files.

You can easily set up your site so that it will optimize the images automatically on upload. You want to convert large high resolution images to small sized low resolution images to ensure that your web pages’ loading time does not increase beyond acceptable limits. Using SEO friendly CMS for your website so that the URLs generated are search engine friendly is also important. Make use of an experienced SEO company to handle your website’s SEO to take advantage of their expertise to incorporate the latest strategies in optimizing your website.