SEO Report: Major Website Changes

Let’s talk some more about how every  website can have a predictable life cycle, and during its life cycle it will be redesigned under the pretext of relaunching at regular intervals – meaning putting a new look on it without losing ground already gained in the search engine results. Redesign or revamping can include any number of changes and additions, including:

• 1.    Added pages / content
• 2.    Added programming modules
• 3.    Domain name changes
• 4.    Inner page URL changes
• 5.    Website design changes
• 6.    Website content changes
• 7.    Web host changes, etc

All these changes are done to your website in order to improve its online performance, but in many cases there will be a distinct though temporary deterioration in the website’s existing ranking. Before the new website gets some decent ranking competitors can get the leading edge, so it is important to minimize the effect of changes on your website ranking as much as possible. When you decide to do a site revamp or make changes to your existing site in anyway, however minor, first discuss them with your SEO professional. Many companies skip this step and end up with serious ranking problems. If you contract a web design company or make use of your in house designers or programmers to implement the changes, and don’t give as much importance to the site’s SEO as the website’s graphical interface, you can land in hot water. Instead, hire a company that is familiar with the SEO principles, as they can guide you through the change effectively without affecting your website’s current ranking. You might have worked on your SEO for years to achieve good placement in the search engines.Don’t throw it away through sloppy changes to your website.
Take appropriate precautions before you implement the changes whether you are adding new programming modules, implementing a new domain name, or other changes. You can save a great deal of time and money by talking to your SEO consultant. If you lose your ranking you may have to start all over again from scratch doing SEO for your website.

Before you implement the changes first have your SEO professional analyze your website’s current SEO status, including current ranking for all the keywords for which you have optimized your website. Identify the weak areas and keywords that have poor ranking as well as your high traffic keywords and best converting ones. Get a list of most visited pages and least visited pages. A complete SEO report can be used as your reference point as sections of your website undergo major changes; you can see the possible negative effects each change has on your website and how it can be mitigated.