SEO Report – Link Building With the Times

SEO changes as fast as a girl in a burlesque show – slipping on and off different accessories and altering it’s mood to fit that of the audience and the whims of the stage manager. In the internet’s case, the audience is the consumer and the stage manager is Google and all the other search engines which constantly tweak algorithms and require you to stay on your toes in order for you to deliver your best performance.

As long as Google, Bing and other search engines continue to run the show, the face of SEO will have to change to keep up.  Those who have worked in this field for up to a decade will know that SEO has undergone some huge changes; those who have been in the game a shorter period of time can still see needed alterations if they keep up at all with SEO news. SEO sees a tremendous growth, undergoes enormous changes and acquires new features every year.

As months and years go by, you’ve probably incorporated many new methods that were not there 10 years ago and dropped some of the methods that used to produce incredible results but just don’t anymore. Search engines have changed the rules and changed them again, requiring every webmaster to stay on top of their game. If you want to be successful with your SEO efforts it is essential that your efforts match the latest trends and requirements of each search engine.

Those who hang on to the old strategies will not be able to face the competition because their competitors will be far ahead in terms of incorporating the latest SEO strategies. Many new strategies are used just because they are highly effective – more effective than some of the older methods. Others have become a necessity due to Google and other engines changing the rules slightly.

For example you might remember spend a lot of time in reciprocal link building campaigns. A number of companies even hired full time employees to engage in reciprocal link building for their company. However, this method of link building (link exchange) is no longer effective and need not be used for back links anymore. There are many platforms that are at your disposal today, which you can use to build more valuable one-way links. Most of the link building strategies used today are permanent one way link building strategies. You just need the time to do the link building or you need to hire an SEO company that can handle the link building needs of your website.

Social bookmarking is becoming the most popular SEO strategies for achieving required traffic, exposure and links. With every phase, newer strategies are found to be more effective than the previous old methods. Unless your approach changes according to the latest strategies you will be trailing you competition rather than leading the way. There are always companies that are bigger and have the ability to pour money into their SEO. However, this also means they become committed to a course of action and require time to shift into new modes of attack. This means you should take advantage of all the latest tools and methods available, and be the first one to implement the new strategies or try new methods.