SEO Report: Keyword Competition and Niche Marketing

While well thought out, organic SEO process should eventually lead to good rankings, but it must be admitted that at times optimizing and getting good ranking for competitive keywords can be  challenging. Many of the niche markets now have severe competition, and SEO planning must be realistic as you begin working your way through the field to achieve higher rankings than those competing with you. Some of the competitor’s websites will already have a long-standing history of ranking well in the search engine results. They will be older, more established, well linked and authoritative in the field. Measuring up or surpassing such websites can be indeed a daunting task for a brand new website.

Effective market research is crucial for any good SEO work to take place. If your optimization efforts do not match the market competition, then getting desired top ranking will be just another pipe dream. How do you survive against such a high level of competition? Can you get enough traffic to your websites despite the high level of traffic flowing through the top rankings to your competitors? The answer is yes but you must understand the company or the website’s business model well in order to tap into the visitor traffic through ‘back door’ avenues.

Originally, the popular trend was to work on short and generic keywords. At one time, people were literally fighting for control of generic keywords until everyone wised up and came to understand that generic keywords will always have lot of competition. It is not only a high level of competition that each webmaster will have to face if  choosing too generic keywords, but the more webmasters who concentrate on them, the higher will increase the competition level – making it a vicious circle and resulting in conversion rates that will be poor if you decide to go with generic keywords.

The best way to compete where there are high levels of competition is to go for long tailed keywords that are specific to your website. Get your website’s content written by seasoned SEO writer who has a good ability to research and understand your business; in today’s competitive market, what you really need is multi skilled SEO professionals. A web designer can be considered a skilled person for designing highly captivating designs, and the same applies to a programmer too. For an SEO team be truly multi-skilled, they need designers, programmers AND skilled  writers as well as a partner who specializes in analysis of the market trend, and understands the business dynamics.

A good SEO firm, when given a new field, should be able perform quick and accurate research and come up with SEO solutions that are customized to that particular field. SEO is becoming more and more niche based, and you must take into consideration all possible aspects of the job and hire the right people; and the SEO firm and the SEO writers should be fully confident and capable of undertaking such tasks.