SEO Report: Industry Specific SEO

Industry specific knowledge is absolutely essential to get targeted visitors to one’s website. Since you obtain targeted visitors by following a simple series of steps, let’s look at how industry specific knowledge helps you through each of those steps.

First, optimizing the website for the right keywords. To optimize the website for the correct keywords you must be able to identify the right keywords. Identification of the right keywords can be done in one of two ways.

A. As the owner of the website and a person with a thorough knowledge of the terms used in the industry by laypersons searching on the web, you give all the keywords pertaining to your website to your SEO company.

B. Your SEO company is paid to spend the time analyzing your niche industry and coming up with a list of keywords for your approval and feedback.

Industry specific knowledge is highly essential because not all website owners understand the dynamics of internet search as it relates to their industry. The SEO company will often be required to do an in depth study of the industry and carefully collect data to point them to the best keywords in a given field. The same applies to content SEO to make it keyword rich and search engine friendly.

Since there are thousands of niche industries an SEO company is not likely to be conversant with all the niche industries. However, if the SEO company consists of experts, they will have the required experience to do research and will know to ask the right questions both of the customer and get the required input from the website owner. If you don’t have industry specific knowledge to apply to website under question, the next factor that will come to your aid is the experience level. of your SEO company in extracting and analyzing data.  When selecting your SEO company it is crucial to ensure that your SEO company has enough experience to deal with a wide range of niche industries.

Industry specific knowledge is not only important for on page SEO, it is also important for off page SEO and for every stage of internet marketing. To run a successful internet marketing campaign one must know where exactly to find their target audience and this requires field specific knowledge. Without this you will be trying to find your target audience in the wrong places, and such action will not bring the desired high quality traffic to your website. The quality of the traffic is based on the conversions that take place. Highly targeted visitors will ensure higher level of conversion. This means knowing your audience (through knowledge of the industry) is imperative for a niche specific business.