SEO Recap – SEO Copywriter Duties

SEO friendly article writing and web copy are just two of the jobs your copywriter will need to be able to handle. There are at least half a dozen different writing styles which they will need to be proficient in to really make an impact for you. Your SEO copywriter should be capable of adapting their writing style to varied SEO copywriting requirements.

WEBSITE CONTENT:  The first place you need good SEO content is naturally your website. Website content is therefore  your first concern. Good website content should be professional and personable if you are selling a fun or casual product, or formal and informational if you deal in a serious commodity or are a information based website. SEO keywording should be a priority, as well as easy readability . You need marketing language to be implemented in a balanced way. The content must be convincing enough to present a strong call for action to the visitor, and at the same time reflect the professional brand of the company.

BLOG WRITING:  These can be more informal and designed to draw the reader in. funneling them from your log to your main site. Your copywriter can run a little wilder here, letting their own personality shine through and having fun at times – blogs are a great place for well directed humor.

FORUM POSTING:   Forum posting requires an adept feel for the trend of the conversation, and the ability to subtly market without being looked on as a spammer by other forum participants. The product and service should be presented obliquely, with the main thrust of posts being informative and advisory, with the door left open for readers to approach for more information from the ‘expert’.  The ability to interact naturally is a huge plus.

PRODUCT REVIEWS:  The ability to write a convincing, realistic product review can help you – especially on a blog if you appear to take a fair-minded approach to other competitors in the industry. You can also influence people to shop your affiliates with well placed product reviews. These should be clean, analytical, and formatted for easy reading and comparison.

ARTICLE WRITING:  Many website owners commission hundreds of ‘SEO articles’ to be written for distribution to article directories. Stop a minute and think how you look to readers. A link from an article directory is a good thing, but ALL content on the web connected to your business should be of the highest quality. A good SEO copywriter can write one article then take each paragraph and turn it into a stand alone article, then rewrite each individual article one or more times for high quality, optimized content that won’t get you hit with a duplicate content penalty or looked on as an amateur for poor writing quality!

PRESS RELEASES:  These should be keyword optimized, formatted according to your PR distributor’s guidelines, and the content must be presented as newsworthy.  Most press release sites are very strict about the quality of the press release submitted, and reject anything that smacks of advertising.

SEO friendly content needs to be a primary concern, especially in the early stages of your website if you hope to compete with larger, older, more established online companies.