SEO Recap: Niche Markets

It’s obvious that search website optimization for a website should start far in advance of the actual website design; in fact, at the same time as the original business planning. You also need to do something else before diving in; identify your niche. From there you can produce niche relevant content and generate one way niche links that create PageRank and get you indexed at a higher spot in search engines, faster.

A niche starts small, like a tiny crack. You can make it into a doorway to great things!

Many people start an online home based business to generate some secondary source of income. This requires launching a website, and finding an unserved corner of the market. Deciding on your niche is the starting point of SEO, as it determines what keywords you will use.  The niche market for one’s business will ideally be tight and well defined, with low competition.  SEO means both dealing with online competition effectively and increasing online visibility.

You need a niche that first and foremost receives lot of search queries in the search engines, BUT at the same time, the number of website in that niche should be fewer than other equally popular niches. Use the Google Keyword Tool to help you research keyword phrases for different niches and see both the search volume and the ad pricing. This tool primarily for those who want to launch Adwords campaign but can still serve a purpose during the brainstorming period, as high ad costs usually mean fierce competition.  Google Trends can also give you insight into niche markets and search volume: just explore the two and make notes to compare to come to a good decision about what niche to target.

You will be able to find the  number of websites online for a particular keyword or phrase (which will be your ‘keyword competition’  from any search engine page when you make a query; you should easily see the total number of sites that are considered relevant for the search that is made. You want to see high searches and low results. This indicates that people are looking and not finding much information – in other words, there is an open niche! You can also use a keyword research service to help with this stage.

Don’t select a niche market that is seasonal – seasonal niches will receive searches only during those seasons. This could mean that 8 to 9 months out of the year, your website’s traffic will be very low. In Select something that will get you traffic round the year, or consider several sites if you insist on selling seasonal goods. Also, select a niche whose market has great future scope. Examples of this could include social media services such as setting up Twitter or Facebook accounts for others who don’t know how or don’t have time. A year ago this was unheard of – now it is a booming market. Be on the lookout for such exploding trends.

If you select a good niche, you will find it relatively easy to get traffic if you use proper search engine optimization services and build links from relevant sources. Provide a constantly growing website to consumers, engage in social media to build your brand and create a solid customer base, and follow up with fantastic products and excellent customer service. You’ll have your niche market cornered in no time!

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