Concerning website copywriting, it is imperative to not only identify specific pages of the website where your SEO copywriter can take advantage of high density keyworded content, but to figure out which keywords should be introduced when feeding the pages to remain relevant to the service or the product that is being sold. Several pages that you can put up for consideration for this type of attention are FAQs pages and latest news updates page.

FAQ

All websites should have a section for FAQ or Frequently Asked Questions.  This can be a great opportunity to have high keyword density without being hard to read and will provide information. This will not only help your website visitors, but allow you the chance but for adding keyword rich content without any sort of stuffing penalty, each question and answer can hit keywords, and your FAQ can turn into a whole side of your site that pulls relevant searches – especially if your questions say ‘how do I‘ or where can I‘.

Instead of just one FAQ page, have your mina page list all the questions with anchor text linking so you can increase the of number pages on your website by having a separate page for each question. Get into detail with your responses so that each page has at least 250 words. At times, it can be difficult to write 250 word responses for questions for which one word answers would suffice, but a really good copywriter should be able to provide at least 250 words of keyword rich content if they are creative.

Coming up with the FAQs section is an art unto itself.  If the copywriter can understand the services well and will test and use the website like the end user, this actions will help them to see problem areas and formulate questions and responses based on their own experience. Of course, the main advantage of having individual pages for each answer is that you will be able to optimize each page for a different keyword.

If you have all answers on one page, you will be forced to use all the keywords in the same page, which can reduce the effectiveness of the keywords.  Use your ability to increase traffic to individual pages by creating your ‘cover’ FAQ page with all questions listed in order of popularity, then linking from each question to a page with the appropriate answer.This creates a perfect chance to set up good internal linking. You can create internal contextual links from the main page to the FAQs page and vice versa as well.

NEWS

You should also take under consideration how your copywriter can take advantage of the news section. Like the FAQs page, every website should have a news section. This keeps your users up to date with the developments in your company, and lets you add fresh content to your site daily in the form of anything you feel is newsworthy in your industry or niche – without affecting the overall structure of your website. Many website owners think that a news section is only for large businesses, but this is just wrong – even a small site can create interest in a news / update page.  Your SEO copywriters should be exploiting these areas to increase the keyword density and to add fresh content to the website.