SEO Recap: Domain Names

Once you have selected your niche market you can move on the the very important process of selecting of your domain name. This can be quite challenging if you have selected a niche with high popularity; there will already be thousands of websites offering the same services or selling the same products that will have snapped up many of the most obvious and keyword oriented domain names. This could mean that acquiring a good domain name will be difficult.

Pretty much all possible single word domain names have already been taken in every niche market. There are people who do nothing but register domain names they think have great future potential, and many more who do this on the side of their real business – they make hundreds or thousands of dollars selling these domain names at inflated prices when a webmaster finally comes looking for them, so it has become really impossible to get single word domain names for anything like a reasonable price

You could use your company name, but more and more companies are moving away from this practice for SEO reasons. You really want a keyword rich name, which may take some time and research. You will have added advantage when you manage to get your main keyword in your domain name, so do your due diligence, brainstorm like made, and come up with a keyword that describes what you have to offer. Then waste no time – you need to get it registered as your domain name, if you check to see if it is available, you alert the domain name sellers to the fact that you are interested, and they will snap it up and make you pay much more for it!

A local store can benefit from a geographic keyword in the domain name to attract customers locally

If your services are provided in just one particular geographic area, you could improve the power of your domain name by adding a location; for example, ohiodentist.com to define your online presence. This lets your customer know where you are and makes you more accessible especially if you run a brick and mortar business. For purely online businesses, this is not necessary.

Ensure that the domain name that you select is professional sounding, unless you are in a field where appealing to humour is ideal such as a clown for parties, birthday cakes for kids, or some such industry. Most businesses need a very professional face to present to the world in order to get respect. You need all of your visitors to feel comfortable giving you their business, so laughygasdentist.com would not be a good choice!

An optimized domain name lets you tap into the maximum potential of your website. SEO is based on more than search engine tactics – you have to remember that the ultimate goal is reaching your customer base, which means understanding user psychology, user patterns, geographic specifications, etc. Coming up with a sound SEO strategy that is hard for your competitors to beat is a number one priority.

An experienced SEO company can act as your consultant and advise you on the above aspects. You don’t have to learn everything by yourself; you can take advantage of the experience of the experts in the industry, and give your time and attention to what you do best, secure in the knowledge that a team of experts is taking care of your SEO.

admin