SEO in 2012

It’s time to take what you learned in 2011 and put it into action in case you haven’t done so already! Everyone has a little lag after the new year rings in, but it is high time to get motivated! Take a quick inventory of what is in your arsenal. If you used any sort of tools (hit counters, analytics, keyword generators) in 2011, you have likely learned a few things. If you have any sort of seasonal slump, you know it now. You should have learned which pages on your site were high functioning, and which were a waste of space. This is all important information to work with.

This is great news! It means you are positioned for 2012 to be even better – if you use your head. The main mistake a lot of website managers make in the new year is resolving to ‘do it right’ this year – then rushing off and finding a whole new way to ‘do it right’ and completely ignoring everything they learned the year before. Unless your site tanked, there is no need for an overhaul – just minor adjustments.

Suppose that you noticed that a lot of the links you got in 2011 haven’t helped you much if at all. Instead of figuring out which ones are useless and why, you rush out and sign up for a service that offers you x number of links in x days thinking that will fix everything. In reality, you just compounded your problem.

If you really looked at your situation, you’d see that a lot of the sites you linked from had little or no Page Rank so they had no juice to pass on to you. What you need to do now is concentrate on link building from sites with good PR, not just getting more bulk links. Does your new service offer THAT?  If not, find one that does because that is what you need.

If you notice that all your pages that were constructed for 50 cents a page by a cheap outsource freelancer and that you have a really high bounce rate, maybe you need to consider hiring better writers. It will cost more, but no matter what they say, content is always king. Without quality content you are dead in the water.  Keyword stuffed content might get traffic, but traffic is no good without conversions and lousy content does not compel conversions.  Using an SEO Service that produces quality content and will stand behind their work is a good option.

In other words, sure – look for new outlets and ways to get things accomplished – but don’t ignore what you learned already! Make 2012 better than 2011 by applying your knowledge to your new efforts. Emphasize what worked and tweak what didn’t. massive change is rarely the answer. Small quality upgrades the key!

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