Selecting a Link Building Service Part Two

These are the things you should look for in a link building company when planning a full on SEO campaign:

Choosing the right Link Building wizard is crucial!

Experience. The company you hire should be able to point to successful link building campaigns they have conducted in the past. If the link building firm is well established and has the required experience, they will be willing to disclose to you what they plan to do and will have a proven process that produces reliable, repeatable results. Consider how the company deals with customers, and ask for references. Request detailed accounting of their link building strategies and investigate the structure their company uses,. There should be complete transparency – there is no huge secret to link building, most people simply outsource due to time or skill constraints, and any firm that tries to tell you their methods are a big secret should be viewed with suspicion. Past projects should be easily verifiable, and this alone will give you a good idea of how the company handles their client’s business and how well they succeed.

Results. Again, this ties back to asking for proof that they can do what they claim they can do.  Anyone can say that they’ve completed numerous successful SEO campaigns. A real success story is one you can share, so look for real proof of their abilities. If their customers are happy with the SEO and link building strategies they purchased, they will be happy to provide recommendation. It is your job to follow up the claims and ask for examples of proven success. The company’s own website should be highly ranked – and not for their brand name alone, but for the services they provide. Check the website’s search engine ranking; if it ranks high or even occupies the #1 position for a competitive link building key phrase, they have a good chance of being able to take your website up the SERPS for the search term you want to optimize your site for.

Skills and expertise. The company should have a skilled staff, with their own experts. Don’t hire a firm that outsources the work – then you are paying extra and can’t verify the quality of the links you receive. A company that can truly provide you with specialized SEO services will present them selves as your solution, not the gateway to your solution. Beware of fly by night SEO firms reselling services – these often come at a mark-up, and you could be delayed while going through an intermediary. SEO firms with a link building division usually have skilled individuals who possess the capabilities, know-how, business strategies and marketing proficiency to successfully carry out a full scale online marketing campaigns. Expert link builder should have plenty of knowledge on the subject of advanced link building methods, and should be able to articulate clearly exactly what they will be doing for your site, and how long it will take to see results. They should also be able to point to main search engine’s handbooks and guidelines, and show that they follow ethical and legal link building protocols at all times.

Be prepared to pay for professional link building services. Good, high quality work won’t come cheap – the man hours involved in manually building solid, relevant, no-follow one way niche links (which is the kind you want) will rack up some labor costs – but you are also paying for expertise and speed to get your website ranked and traffic pouring in, so link building services can be worth every penny if you choose the right provider. Remember – if you don’t get professional link building services, your competitor probably will!