Quick and Effective SEO

You can optimize almost any article to include relevant keywords in less than an hour. All you have to do is a little research to figure out what keyword phrases to use. If you have a site with solid link power and a good reputation, getting a new page to rank fast is a snap as long as you target the right keywords.

Many niches are already overrun with big competitors snapping up the most common keywords, but you don’t have to fight for a sliver of the big pie if you can have some of the smaller ones all to yourself.

For example, if I am working on an article for, say, a real estate website, the keyword phrases refinance, mortgage refinance and loan modification’ may be inundated with pages and pages from well known established sites. Trying to rank for these phrases is going to be very hard!

Don’t give up, though – simply type these phrases into Google’s research tool and brainstorm some additional search terms to find keyword phrases with little or no advertising payouts and at least a little search. Run a test to see what pops up, and see if you think you can beat it. Some phrases won’t have enough search to make it worthwhile, but anything with at least 24 searches a day is worth something! That works out to a search an hour, or about 750+ searches a month.

In the case of real estate, consider specifics, like ‘refinance a 1960’s bungalow’, or ‘loan modification for seniors’ or ‘refinancing your home while unemployed’.

Find a few other keyword phrases with little or no results, and write your article. Use a primary keyword phrase in the title, then craft your article detailing as much specifics as possible around the tiny niche you are targeting and link to other pages in your site with more information and ads for revenue.

This helps the client in the specific field that they are working in, and also showcases a few other 1,000 or less searches per month keyword phrases. Using more than one means that this article could be pulled up in response to a couple of different searches – and increases exposure on the search engine.

If ‘loan modification’ gets 10,000 clicks per month, and you manage to show up on page three after a lot of work building links and fighting your way up, you might get ten searches a month that click through to your site – MAYBE. Then you have to realize that you may not have what they want, or they may decide to move on to another site.

If there are even just 100 searches for ‘loan modification for seniors’ a month, and you get almost every single one to click through to your site, you have a considerably bigger plate of pie! These consumers have confidence that you have what they need – and will be interested in staying and surfing your site. When you have cornered the market on some very targeted traffic in this fashion, your conversion rate can go through the roof.

You can expect article like this, submitted to article directories or posted as a webpage on your site, to increase your traffic as they shoot to the top of Google. Keep expanding, and even if you only get a few clicks per day, if you have enough long tail pages ranking high it will be well worth it!

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