Building Keyword Optimized Ads

Figuring out how to word your adds to get the best ROI for every click is crucial. There are a few key things to remember when writing your AdWords ads.

Target the Correct Audience
You can target the right audience by selecting language and countries – don’t bother showing your ads to people who don’t read English unless you have translations available.

Bracket “[…]” your Keywords
Using brackets tells Google to only show your ad when the search is for the exact keyword phrase inside the brackets.This means the ad will not show for searches that include other keywords.

Test Multiple Ads
Always test 2 (or more) ads simultaneously (known in the industry as an A/B split test). This lets you figure out which one produces the higher click through ratio, and you can select the best ad and then test another.

Track your ROI for Each Ad.
Google doesn’t track the conversion ratios, so add a special tracking link in each ad to track its conversion ratio (such as an affiliate tracking system link).

Use Targeted Keywords
Use the targeted keywords in the headline and the description of the ad, and Google will highlight the searched words in bold. This helps to catch the user’s attention.

Sell your Product/Service Benefits
Tell people in your ad what you can do for them: make more money, stay younger looking, lose weight, get healthier, live happier. Use buzz words such as free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Making sure you phrase your ads in the best way possible will increase your ROI. It also ensures that you attract people genuinely interested in your product, who will not be a waste of your pay-per-click budget.