Optimizing your Ecommerce Shopping Cart

There are a number of web programming companies that are capable of creating brilliant shopping carts both in terms of the interface design and also in terms of the programming modules. They create highly robust shopping carts that will give its users a wonderful shopping experience.

Unfortunately, there aren’t as many SEO companies that can effectively optimize the shopping carts. Here are few basic factors that you need to pay attention to. It is often small things that matter in SEO so don’t take anything for granted. When you want to optimize your shopping cart for search engines, start with your website’s structure and validation. Search engines are really fuzzy about the structure of our coding. Make it a point to validate all your coding for cross-browser compatibility. This is one way of making sure that your coding is up to the standard. Use precise tags and make sure to keep them in correct sequence. Whether it is custom built shopping cart software or off the shelf tool, double check for the validity of the HTML structure.

The next important point is the URLs. This is one of the major problems which webmasters find it very difficult to handle. Often the shopping cart software generates the URLs and they make them so complicated which can neither be remembered by the human users nor be crawled by search engine spiders. Try to generate user friendly URLs as this will also increase the chances of people clicking on your website’s link when it appears in the search results. By making the URLs keyword rich you also increase the level of your website’s visibility as search engines often highlight the search terms. You can get the attention of the visitors by having the keywords that they have used to make the search, appear as part of your website’s listing.

As we all know search engines love content, one of the areas where you can make search engines fall for your website is the product descriptions. Don’t be stingy with words while writing the product descriptions, be generous with your words. This will also help the human users to know learn about your products and at the same time you will manage to get the attention of the  search engines. Product descriptions also give you a wide scope for creating contextual links within your website. If required hire a content writer to write the product descriptions that are meaningful and yet that are keyword rich. Have all the descriptions analyzed carefully to see how you can effectively link descriptions using anchor texts. This will help you a great deal in getting the search engines to make a deep crawl and thereby get all the pages indexed and we don’t have to emphasize here the importance of increasing the number of pages that gets indexed.

While writing your product descriptions, make the titles more meaningful and easily understandable to the human users. Don’t use just the product codes as your description titles because internet users don’t use product codes that often to make their searches. However, you can have the product codes as part of the title to increase your chances of getting listed.

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