Optimizing for Different Search Engines

Google is the main engine, and lots of webmasters have all the tools and gadgets to ensure they get listed and rank well. Are too many forgetting about the other major search engines?

Sure, Google has the biggest slice of the pie, but does that mean there is no search on other engines? Of course not!  You have to cover all of your bases and get a strong reputation on each search engine in your reach.

Bing is now a hot deal, but it hasn’t been up and running long enough to know what its peccadilloes are. Hopefully they will be an accurate engine in the sense that truly valuable results will come up first. Yahoo was a directory before stumbling into search land, so you still see some antiquated notions there – they are slower to let go of things like meta tags and keyword stuffed urls.

When it comes down to it, Gogle still has the algorithm most webmasters trey to pay assiduous court to and in some cases study simply to see if they can beat it. The trick to really ranking well in al three major search engines and a slew of smaller ones? Simply offer the best service, information etc. of any other site in your niche. seek out the long tail and strive for rankings by improving your link juice pattern and making your site more navigable.

Don’t ignore the vertical search engines either – there are niche business and finance related engines, image and video search, and scores of search options that play off of handy apps – Twitter, for example. Don’t put all of your eggs in one basket. Google may own 70% or more of search, but 30% of billions of searches a day is nothing to turn up your nose at!