Optimizing Across the Web

Articles can be used for SEO purposes to create a ‘brand‘ in a relatively short period of time. It increases the information posted on the web about your company, making more people aware of your website and encouraging them to learn more about it.

Every article you write can be distributed across the web. Many websites will host articles for free, or you can publish them on your own website. In one case your are adding new content; ion the other, you are getting a one-way link from the article.

Every article you publish online should have a section about the author (you) and an active link. Several article sites even allow you to embed links in the article.

Articles also add fresh, new content to the web, so you may want to repurpose your work for each site, rewriting for the same information so you don’t end up with mass duplication. You should structure your articles naturally but still include selected keywords for SEO. This will put you in the running for top rankings on the search engines for your keywords.

You can use an article submission site, article submission software, or manually submit articles to sites that cover your topic of interest. Manual submissions of rewritten articles to different sites is the best, as you can rest assured there are no glitches. A million submissions won’t help you unless they are targeted – by picking only the largest venues you save time and get your articles in a place with the most visibility.

You can also become involved in discussions and question and answer sites, promoting yourself as a reliable expert in the process. ‘Mini-articles’ written as a quick answer can be a terrific way to inform potential customers about a specific product or service – in fact, most shoppers turn to online sources before buying, so this is your excellent prospect fro free marketing with targeted customers.

If you build a Hub, a Squidoo lens, a portfolio of articles on different sites, etc, you can also rake in a little extra cash from ad revenue – which can help offset the costs of rewrites if you decide to hire a fledgling SEO to provide you with original content to post.