Making the best use of Press Releases

The traditional use of press releases that many of us have heard of is that they are used by businesses to reach out to the world or the media in order to spread their brand name. It is also true that press releases increase familiarity of the product or the service or, simply, the brand name among the consumers. So press releases are highly preferred by many entrepreneurs. Of course, it is a fact that press releases promote a business increasing sales and improving business stability but there are many other advantages of publishing press releases which we are not aware of. Along with all the traditional benefits that press releases offer, they also contribute a great deal in helping your SEO efforts and in attracting targeted traffic to your website.

Just with few points in mind we can make the regular press release that we publish a more SEO friendly one. The first and the foremost point that you should note is the heading of the press release. The heading should be captivating and should have at least one keyword that you are concentrating on. All other keywords should possibly be included within the first paragraph of the press release.

Pay close attention to linking as it is another major aspect of press releases. The keywords in the press release can be linked to the inner pages of your website which closely discusses about the keyword that you have linked it with. This will bring quality contextual links to your website.

It is also essential to have the keyword included in the header tag, title tag and content of that inner page. All SEO professionals consider this to be a very important point to as this brings about highly beneficial results. By adding links to the inner pages using exact keywords found in the inner pages we can improve our ranking in the search engines.

All these press releases can be distributed and published either using paid press release distribution services or through hundreds of free press release distribution services. Moreover you must also publish the press releases in your own website as this will add to the total number of content rich pages in your website. This will make your site gain more credibility with the search engines.

Often what leaves webmasters concerned is the issue of duplicate content. You need not worry about it as there won’t be any problem if all the title tags and header tags are the same in the distributor site and your website. This would really impress the search engines and have your website indexed faster.

Like many other offline optimization strategies, the original purpose of press releases was something totally different but today this has been used by the SEO and SEM specialists a major tool to increase their back links and their site’s online popularity. Press releases when used correctly can indeed be a powerful way of making search engine spiders visit your site regularly. However, make sure that you don’t go overboard with keyword stuffing.

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