Link Baiting with your Blog

You’ve started up your site and feel ready to take on the world!  You have diligently written the best possible SEO content, rewritten it and spread it around to the best possible addresses on the web. You’ve turned it in to a press release, a video, and a pod cast. Your blog is up and running, and you’re trying to figure out your next step.

Now what?? You need a new hook to give your website that extra boost to get to the next level. Gimmicks have their place, but consider using them on your blog, rather than your site. A well run blog that pulls down major traffic might be your best source of click-through traffic ever. If you can get an overwhelming percentage of visitors to click over to your blog, you achieved the whole point of running a blog of your own. The trick is getting the click-throughs, traffic can be arranged.

Don’t get me wrong, blogs are fun. Some blogs are even JUST for fun. That said, there is no denying that a blog can be a powerful tool. You can search optimize it just like a website for traffic, and drive that traffic straight on through to your main website. That is like a double rainbow – a zombie double rainbow!

Blogs give you the ability to do things you might not necessarily try on your site itself, and here are just a few ideas to get you started. They don’t always work, but they certainly don’t hurt to try either.

Start a contest. Any kind of contest will do! People love contests. If you can come up with an inventive one they will drop in to participate. Use a buzz word to get people’s attention and watch things start rolling.

Start a poll. These are almost as popular as contests. Folks love to share their opinion on anything and everything. Again, find a catchy keyword. The whole point is getting people engaged and then giving them a reason to come back and check the results.

Ask a question. People will leap at the chance to answer it for you – everyone likes to feel smarter than somebody else. Give people chance and platform to prove that, and you will have traffic.

Give away things for free. This is an incredibly awesome way to pull in some quick traffic. Do you seriously have any idea how many people type in the word ‘free’ in searches every day just looking for a deal – any deal? Free stuff doesn’t have to be fancy – or even concrete. If you have the resources to send out stuff by mail, then by all means offer material things. It may cost you, but sometimes you have to give to get. The cheapest and most immediate way is to come up with an e-book or a clever calculating tool they can download for free. Never underestimate immediate gratification!

Advertise it on your blog, and have them click through to your site to actually get their hands on it. This tactic will keep you from wasting a lot of space on your site to promote the freebie, and leaves room to advertise your real product.

Share articles from your blog with other blogs on similar topics. Network your product however you can. If you can manage to get links to your blog, you can convert visitors into click-through traffic to your website. Think of a blog as a funnel; you gather the traffic and links to your blog, and gear your blog towards your site in such a way that most of your traffic will continue through to your main site. If you spend time growing your blog, it might just turn into your website’s best traffic source.

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