How do Press Releases Help?

There is more to search engine optimization

than just adding Meta tags to your pages and adding fresh content to your site. One of the off-site SEO strategies that is becoming increasingly popular is press releases. They have tremendous impact on your website’s ranking and in increasing visitor traffic to your website. Many webmasters are yet to tap the full potential of press releases.

Those who have been using press releases will know how effective this strategy is; it is one of the quickest ways of creating quality one way links. Besides that, press releases will also increase visitor traffic to your website.

When you submit a press release that is optimized well with right the keywords and links to your website, your press release will be grabbed by a number of news search engines including the internet giants such as Google and Yahoo. Many people publish press releases just to get picked up by major news sites like Google news. When your press release attracts news search engines, it will get published in those search engines. If your press release is about the latest news that is creating a lot of buzz, when people search for the news on related topic your press release will be listed and this will generate traffic to website. Moreover, when your press release is made available in the major search engines then you also get quality back links to your website and you know how quality backlinks will help your website; your pagerank will improve with the increasing number of backlinks. Remember you are paying for these backlinks and these are not from link farms. So you will have to treasure these backlinks that come from press releases. Most of the news sites have high pagerank so these backlinks that you get are of great value to your website.

When submitting a press release you must pay extra attention to the keywords that are used in the news article because your site traffic will increase only based on how well the keywords are used in the news item. So spend time in identifying industry specific keywords that people are likely to use while making a search online.

Normally it takes quite sometime for the new sites to be indexed by the search engines so until then your website remains invisible to your target audience whereas, if you use publish good press releases then you are more likely to become visible to your target audience through your press release. The press releases will work as doorways to your new websites that are yet to be listed while at the same time generating good backlinks for your website. Most of the news websites have archiving facilities and this adds to your advantage. Because when a news item is archived then your backlink will remain for a longer period of time and you get these backlinks at absolutely free of cost. So never ignore or take this strategy for granted; it is one of the fastest ways to get listed and to gain instant visibility.

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