Go Vertical!

If you’re struggling to improve your rank or want to look for alternate ways to attain and then maintain a strong Google rank, vertical content may be the answer. If you already have strong Google ranking, vertical content is the ideal way to keep yourself ahead of the competition. Better than that, Google actually tells you how to do it – to a certain degree.

Most people think of page rank in terms of traditional pages alone. The fact is that you can really boost your site by dedicating some of your energy to alternate information mediums. Along with this, Google even has tools that can help do some of your job for you in regards to keeping your site on the up and up as well as understanding what is and isn’t working. Here are the top eight things you can do to strengthen your Google page rank after you have your site fully linked.

8. Get the Google Webmaster tool. This tool will give you very detailed reports about how Google views your pages. It will also diagnose issues related to crawling, help upload sitemaps, and show you how your links are performing.

7. Develop a Google Gadget. Making a Google Gadget is actually much easier than you would think. If you can devise any type of gadget that links up to your pages which is relevant to your content and useful to your visitors you have created a powerful tool to keep people coming back. Installed gadgets create great direct referrals.

6. Make sure you have RSS and FeedBurner. By using FeedBurner, you get a whole new set of tools to help you understand not only how your feed is actually performing, but as importantly, your audience. This is a great way to satisfy existing subscribers to your feed and gain a new audience as a perk.

5. Get the Google Blog Search Ping Service. The GBSPS notifies Google Blog Search that you have added updates. The great thing about this is that Google Blog Search not only becomes instantly aware, but the notice that you have new content is shared with other search engines as well. This is very important if you are not on a major blog platform.

4. Get visual! There is a ton of competition out there to get high rank with traditional pages. By comparison, it is much easier to get a top ranking with a video. By integrating video into your pages and participating with Video Sitemaps that tell Google you have a new video, you can rocket past the competition mired in text alone.

3. Secure a YouTube Channel. Google loves YouTube and gives their links some nice weight. Your videos have to be decent to draw in viewers, but if you give it some effort, a YouTube channel is a premium content distribution avenue that can generate some very heavy traffic to your pages.

2. Got News? If you have industry specific news you can provide on a regular basis, apply to be included in Google News. There is no promise you will be included right away, and being established for awhile with good vertical content certainly helps. It takes some effort, but it is well worth it.

1. Make Sales! Get involved with Google Product Search. This is the easiest way to get your product out to consumers. If you are selling something and haven’t done this yet, you aren’t really selling.

Most of what is here is nothing you have to kill yourself to do. For the most part it is a matter of applying for consideration. Keep in mind that if you have the ability to produce original video on a somewhat regular basis along with your traditional pages, you can go a long way toward becoming the type of site Google covets and elevates in their search results.

admin