SEO TIPS: Do You Need an SEO “Guru”?

Do you need a guru? There are some who will tell you that having a guru is essential, but in reality, you don’t need a guru. You don’t want anything to do with a guru. What you need is an actual professional that knows how to deliver, not someone that will fill you up with catchphrases as gurus tend to do.

If you want advice on SEO, it is offered for sale these days from every corner – from other webmasters, freelance writers and search engine reps as well as from firms, website developers and of course the self proclaimed ‘gurus’. It can be tough to decide who is giving you good advice that will actually help and who is giving a summation or hodgepodge of different techniques that have bee tried over the past decade. As a rule of thumb, if anyone refers to them self as a guru, keep walking and find help elsewhere.

How do you get real help? Where do you look? This creates a bit of a problem especially when the SEO advice is accompanied with a hefty fee. Who

do we listen to when seeking SEO advice? The gurus or the pros?

Gurus sure do know how to sell themselves and their pitches sound great, but SEO is an important skill for any writer that uses the web as an avenue to publicize their work or promote a product or service for a client. You cannot cut corners or go with feel good mantras when you need real advice based on a track record of excellence. There are several for pay agencies that offer good SEO advice, but don’t give you the whole picture and aren’t quite designed to deliver perfect results. You have to know what to look for.

Unless you are willing to pay for an individual review of your site, have specific keyword research done and extensive testing to determine your key demographic, paying an SEO may not be able to help you! There is no one size fits all answer. Every site needs something different, even if it is very subtle. It is those small subtle differences that that change the way you lay out a strategy.

The question we began with is “Should you listen to SEO gurus?”It is better to hire a professional service with a sterling reputation, and even then to check their advice against others out there trying to boost their own rankings! Results talk and the gurus need to take a walk.

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