Do Flash Based Websites Do Well In Terms of Conversion?

Are you planning to revamp your website? Are your business development managers complain that your current website is too dull and you need to make your website more dynamic and more interactive to increase the conversion rates? Are you at the verge of buying their suggestion in making your website into a completely flash based website? Don’t proceed further until you read this post fully!

It is true that Flash websites are more interactive, dynamic and that it captures the attention of your visitors and retains them for a longer period of time in your website. There is also an unspoken theory business development theory that if you retain your website visitors for long enough you can increase conversion rate. I am not sure that whether there are any supporting stats for this theory. However common sense would say that if the visitor finds all the information that they need in your website they will leave your website as satisfied visitors and they are more likely to return to your website sooner or later. This is just one side of the coin; there is another side to it, all your revamping efforts to convert your website to Flash based website also should take into consideration how search engines are going to welcome that change.

Search engines do not favor flash websites and they find it rather difficult to crawl your website completely because of the unsupported Flash format of your website. However, recently there has been some improvement from the part of the search engines in this regard to index Flash sites that are optimized correctly, it has to be admitted that these there is no complete solace for Flash websites yet. We are not talking here about HTML websites that have flash elements such as Flash headers or other interactive Flash elements. It is those websites that are built completely used Flash that suffers. When you build your website completely using Flash, you minimize the number of doorways to your website for search engines to enter. There will be only one page through which search engines can enter whereas if you have an HTML website each page serves as a potential entry point for the search engine spiders. Optimization of your website for multiple keywords too becomes rather complicated which will undoubtedly push your website to a disadvantaged position in terms of SEO.

So it is always advisable to look for alternative ways of making your website more impressive rather than by converting it to a completely Flash based website. Moreover, building a Flash based website is all the more expensive when compared to building an HTML website, even if you can afford the cost you will hurt your search engine results very badly. Rather than improving your business, your revamping efforts should not subject your business to unnecessary risks. Consult a good SEO company before making any changes to your website so that you can build on what you already have and take advantage of the existing ranking of your website.

SubmitEdge