Deep linking with one way niche links is highly important if you don’t want your website to be dismissed by search engines. If your site only has incoming links to one landing page, your SERPs rankings may suffer as Google and other search engines see these and decide your site is not very important, and that if you only have one page worthy of links, you have serious value issues.
Deep Links are Key! Go Deeper! |
Having only one page with good links may indicate that your site is very surface only and may not contain much information. Even if you have done a really good job of getting good incoming links, but they all link to the same page you could look like you are spamming.
On the other hand, a site that has multiple inbound links coming to many different pages has much more chance of being viewed as a valuable site. Since different pages attract different types of visitors, you need to have visibility on the SERPs for different pages and phrases. Also, when recruiting links, you can attract many more people with various interests who can give you one way niche links down to specific pages of your site that are relevant to their own niche.
Don’t forget that when placing deep links you need to take into account that not all pages on your site are equal. Some pages won’t need any deep links at all, due to the fact that some pages will only make sense when the viewer arrives at them through another page on your web. Your FAQ, for example, or individual product pages.
All internal pages that have incoming deep links also need a guide which is both easily visible and can be used by visitors to reach main information pages. Home Page is a must, as are FAQ, and ‘Sitemap’. The longer you can keep consumers on your site, the more likely they are to convert to customers.
You should also consider PageRank when deciding between quantity and quality. The balance will determine your Page Rank, so direct your best inbound links to your home page, then build rank on deeper pages by using one way niche links relevant to each page.
Use deep linking as the incredibly powerful tool that it is. Most good webmasters pay close attention to linking patterns and learning how to manage your one way niche links and make them work for you can increase your traffic as well as the amount of time visitors stay on your site. In the meantime, you build your Page Rank and search engine popularity.
Remember that natural links are best, and never be tempted to pay for one way niche links in order to artificially increase your PageRank- this is very black hat and can get you penalized by many places in the Google SERPs or even de-indexed altogether if your offenses are many or repeated. Be a white hate SEO and concentrate on building solid one way niche links that increase the value of your site.
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