Deep Linking and What it Achieves

Deep links are back links or inbound links that go to a page other than your homepage. When you start trying to get links to your site, try to use a valid url for a page that most closely relates to the category or venue you are attempting to attract or interests the party that will be linking to you.

For example, if you have a website dedicated to children’s boots, and you are seeking a link from a site devoted to girls’ clothing, have them link to a page within your site that shows your boots designed specifically for girls. Likewise, a boys’ oriented site can link to a page focusing on boots for those of the young and manly sector of the population.

This will yield information of more direct interest to their readers, and will gain you not only the initial click through but possible additional ones as well; few people who can resist clicking on ‘Home’ just to see what else you might have available!

A search engine likes websites that boast multiple one-way links into many different pages, and this can be a powerful way to raise the ranking of your site. Make sure you pick relevant sites with a lot of good content, and snag ones with high PageRank if you possibly can.

Make sure, especially if you have a very sales oriented site, that all of your pages look different. It may be tempting to streamline your site, but if it makes all the pages too similar or loads them up with flash and not enough text, you are hurting yourself. It all starts to look the same to the search engine

Fresh content can keep past visitors coming back and new ones sticking around your site for longer. Search engines like to see sites being updated and new content added on a regular basis, so keep your site up current and test all links on a regular basis to ensure your visitors aren’t getting a 404.

Title your new product pages “New!” or “Coming soon!” and contact sites that post your links to offer them the updated url. Add internal links on your own pages to direct customers to your new products, and add a teaser on the new pages themselves such as “Check out our home page for more great offers!”

As you experiment with adding fresh content and deep linking to your site, you should see an increase not only in the number of visitors, but the time each customer spends on your site investigating other pages.

If you find that they stall on a particular page and hit the back button, find out where they go from there and offer a direct link from the offending page. That will save your consumers a step while you work to figure out what is wrong with the page that it becomes a boomerang.

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