Dealing With Link Exchange

Many of us have stopped working with link exchange campaigns as we have found other newer ways of getting one way links for our websites so we tend to ignore the conventional way of securing links through link exchange. However, a seasoned webmaster will never let an opportunity to improve their website’s online performance pass by. So the best approach will be to use all the latest approaches to build your links and at the same time keeping to the traditional link exchange campaign too.

While engaging in your link exchange campaigns choose websites carefully so that you can send a reasonable link exchange proposal. Strictly select only those websites that are relevant to your services or products. Never select your website in a random fashion as this will make your website lose its reputation among the online community. Who knows, some of them might even be planning to use your services and your link exchange request mail may put them off. So be diligent in your approach.

Secondly, make sure that you abide by the spam laws pertaining to the region. If you are contacting an US based website owner your link exchange request mail should comply with the State’s specific spam law stipulations. If you are targeting the UK based websites then your mail should match the stipulations accordingly. Some of the basic factors that are normally expected to save yourself from being reported as spam is to include an unsubscribe link or option, your true physical address, a genuine reply email address, etc. You just need to check the spam laws pertaining to the region before hitting the send button.

Many people think that link exchange is free. But when you look at it little more closely, it is actually not free, you are spending your time or at least some one who has been appointed to do the link exchange is doing it on your behalf and that someone is paid. In case if you are paying a high salary to your hired employee who is working on link exchange you might as well hire a professional SEO company to get the work done for you. This will save your web server from sending hundreds of mails that can be potentially considered as spam. Moreover, they will be able to get you faster results. This might workout to be cheaper to handle your link exchange campaign this way rather than doing it in house. You can also use free link exchange directories that allow you to use their online platform to select interested link exchange partners. When you use link exchange directories you may have to pay a nominal fee to use their website however this will give you a greater exposure. Since all the other members too will be looking for potential link partners, it is easy to identify your partner without running into the risk of spamming them.

Another factor that you need to remember when you send your link exchange request is that you should not get discouraged with the poor response rate because not many website owners will respond to your request.

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