Blog Reviews

Paid blog reviews are part of a balanced overall marketing plan, as long as you carry out the process correctly. You can build brand awareness, get your service or product out there, and create buzz for your company. Primarily, however, the main reason search engine marketers rely on paid blog reviews is for links.

Blogs are Powerful!

Blog reviews can ultimately result in multiple links from each review by targeting a niche industry keyword phrase and getting others to link back to you as well. You have to be careful, however, as blog reviews may come under scrutiny by Google and other search engines. Paid blog reviews without a disclaimer always run the risk of being seen as paid links.

Blog Review Services keep you a step removed from the loggers who review your product. Simply hand off the reins to a qualified firm, and let them contact bloggers on your behalf for fair reviews of your product or service.

You can also contract with individual high PR blogs for some high profile reviews. High quality blogs can deny your review, and will be more likely to write an unflattering review if they don’t like or aren’t impressed by your company.

Review Only Blogs should not be among those targeted by your blog review services. You want reviews on blogs which relevant and original content. If all they publish are reviews, take a pass – you are more likely to be singled out as buying links of they do your reviews.

Don’t make all your reviews the same. Have one blogger write about your basic company, another about your best selling product, another about your community efforts or eco-friendly packaging. This will keep you from having a bunch of cookie cutter blog reviews out there. All reviews should not be gushy over the top glowing reports either -0 have a few honest sounding lukewarm reviews to keep it real. Sometimes just a mention of your company in a top ten list is enough to get some interest, and the link is just as valuable.

Use different anchor texts as well for each blog review. You should also ask for  deep links to internal pages using the link text they want to use. ‘click here’ or ‘more information’ are all right once in a while, but you do want to target your keywords when you can.

Look for blogs with more to offer in the way of promotion. PageRank and relevant content are the first must haves, but branch out and look for blogs with an RSS following or bloggers that market their blogs via social media.

Once you get a good review from a blogger, take steps to bookmark it, and get links back to it to both reward bloggers who link to you and to boost the exposure of your blog review. This will generate good will as well as additional long term traffic for your business and a powerful web presence. Your blog review services provider may include promotion as part of the package.
Blog reviews can ultimately result in multiple links from each review by targeting a niche industry keyword phrase and getting others to link back to you as well. You have to be careful, however, as blog reviews may come under scrutiny by Google and other search engines. Paid blog reviews without a disclaimer always run the risk of being seen as paid links.

Blog Review Services keep you a step removed from the loggers who review your product. Simply hand off the reins to a qualified firm, and let them contact bloggers on your behalf for fair reviews of your product or service.

You can also contract with individual high PR blogs for some high profile reviews. High quality blogs can deny your review, and will be more likely to write an unflattering review if they don’t like or aren’t impressed by your company.

Review Only Blogs should not be among those targeted by your blog review services. You want reviews on blogs which relevant and original content. If all they publish are reviews, take a pass – you are more likely to be singled out as buying links of they do your reviews.

Don’t make all your reviews the same. Have one blogger write about your basic company, another about your best selling product, another about your community efforts or eco-friendly packaging. This will keep you from having a bunch of cookie cutter blog reviews out there. All reviews should not be gushy over the top glowing reports either -0 have a few honest sounding lukewarm reviews to keep it real. Sometimes just a mention of your company in a top ten list is enough to get some interest, and the link is just as valuable.

Use different anchor texts as well for each blog review. You should also ask for  deep links to internal pages using the link text they want to use. ‘click here’ or ‘more information’ are all right once in a while, but you do want to target your keywords when you can.

Look for blogs with more to offer in the way of promotion. PageRank and relevant content are the first must haves, but branch out and look for blogs with an RSS following or bloggers that market their blogs via social media.

Once you get a good review from a blogger, take steps to bookmark it, and get links back to it to both reward bloggers who link to you and to boost the exposure of your blog review. This will generate good will as well as additional long term traffic for your business and a powerful web presence. Your blog review services provider may include promotion as part of the package.

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