Affiliates and SEO

Increasing your sales levels just by creating an affiliate program is not a replacement for SEO. There is merit in creating an affiliate program to increase your sales levels but you can’t assume this will bring you traffic. How are you going to get affiliates to sign up for your affiliate program if you don’t do anything visibility for your affiliate program?

Affiliate programs with no affiliates and no traffic are pointless. If you are planning to use paid methods like PPC, then you will definitely be spending more money on your website promotion. Your PPC ad spending can increase which will reduce your profit margins considerably. This means you need conversions, which means you need traffic – which brings us back to SEO.

Affiliate programs work through profit sharing. You will be sharing a certain percentage of your profits with your affiliate marketers. To ensure a decent profit, you have to mark up the product a certain amount – or esle sell such volume that a narrow profit margin is profitable.

If you have high volume, high converting traffic driven by SEO, you can keep your prices competitive and still turn a nice profit each month. Concentrate on both SEO and PPC equally, and balance your budget out by leaning more towards SEO to bring in traffic – remember, SEO is a lot cheaper than PPC, and just as effective!

Your success and profit will depend on the performance of your affiliates. Attracting highly aggressive affiliates who market and p[promote independently is key. You can quickly go broke using
affiliate management systems, so focus on SEO as your mainstream traffic generation approach. Affiliate programs can supplement the results you arrive at through SEO.

When you combine SEO with your affiliate programs, you can maximize your profit levels dramatically. Using this type of reliable marketing strategy will help you keep your costs under control and boost your profits. Consistency will bring success through SEO efforts as well as affiliate programs.