When Ten is More Than a Hundred – Playing the Odds

What if there is an easier way? We touched on this briefly in ‘niche marketing’, but it deserves a more in depth look.

When our budget is limited, and our field is competitive, we have an uphill battle just to rank anywhere near the front page. However, there are ways to maximize our exposure and our dollar value!

The first is to find undervalued keyword phrases and optimize pages for them. If you type in a phrase and only get back limited results, look deeper. If the results that do show on the top of page one are not really on topic, and by the bottom of the page bear no resemblance to the keywords searched for, you might have stumbled on a gold mine.

For example, if you type in dog hoodie, you get quite a few pages that are actually for dogs. It’s actually a term with quite a lot of search queries. If we do somehow manage to optimize enough to rank, we are going to have to split the traffic, and our ads will be in a highly competitive market.

Cost per click is a hefty $0.77! And even if we have a good budget, our chances at the volume of clicks we need is slim. Say we get 100 clicks out of the of 10,000 per day. That’s only 1%, and is costing us $77! Our conversion rate is low, too; with so much competition, people will shop around.

Don’t be afraid to run trials and see what sort of results you can get; it will cost practically nothing and might pay off beyond your wildest dreams! Making the most of a limited budget requires the ability to think outside the box, so put your cap on, look long and hard at your options and get started!