SEO Step-By-Step Guide – 181. Importance of Holistic SEO Approach

If you want to be successful in your SEO efforts and if you want to get good rankings in the search engines, then you should take well-balanced SEO efforts. On the other hand, you need to take a holistic approach. We often get over excited about a particular factor and concentrate only on that particular factor ignoring all the other aspects of SEO. This can lead to overall ineffectiveness of our SEO efforts.

At times, we will get all worked up with our link building efforts and spend thousands of dollars pumping in hundreds of links. If there is going to be an unnatural hike in the links count without any apparent reason, then it may trigger the search engine alarms and our website will get negative attention from the search engines. We may even get penalized for such an activity in this area. Rather than spending all our money all at once on our link building, we should rather set aside a steady budget every month. Link building should be considered an ongoing effort. You should either hire a company or work on it yourself regularly gaining new links every month. This will not raise any suspicions as the links count will increase in a more natural fashion. This applies when you are buying any link building package as well. Choose a company that will provide slow link building option.

At other times, we will be concentrating on adding more content to the site. We will suddenly add hundreds of pages at once. Though there is nothing wrong with adding a large number of pages at once, we will be able to get better results if we can add fresh content on regular basis. Your new pages will get indexed as you are developing more pages. Search engines too will see that your website gets new content regularly and the search bots will visit you regularly. This is one of the best ways of keeping your search engine indexing up to date. Nothing else but fresh content can invite the search engines regularly to your site.

Few others will try to increase the keyword density of their web pages by just inserting keywords forcibly into the content making the readability poor. Rather than taking such a compartmentalized approach to your SEO, spread your efforts over various activities. So that your website will be able to build its online visibility in a balanced way. Do not take any efforts that will look artificial because such an approach will not be a healthy SEO approach. Even with link building, you should try to get your links from a variety of sources such as social bookmarking, article submission, directory submission, link baiting etc. If you take a holistic approach, you will become successful faster.

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