Back Links

Where you Should Go to Get Back Links

– and Where you Shouldn’t

Where your links come from reflects on you. You might have a perfectly nice website that is family friendly, white hat and informative, but if you have ‘connections‘ with the mob world of porn, internet gambling and other black hat stuff you could be considered a criminal associate!

Make sure all back links to your site come from reputable sites. This is way more important than nearly everything else you might learn about linking! Search engines will literally ignore or discount certain links, and are know for even penalizing you and bumping your results pages back in the SERPs for excessive links from dubious sources.

Search engines don’t consider many of these links to be very valuable:

* Reciprocal (A to B + B to A) known as two-way links
* Multi-step (A to B to C to A) known as three way links
* Any links from pages that have no relevance to the topic of your site
* Links from shady sources or sites that break rules
* Links from sites with unaccountably numerous outbound links

Your best bet for the kind of back links that will boost your site is canvassing older, well established sites with good Page Rank that also have strong relevance to your field. These links will increase your site’s ranking by virtue of association. These links are best obtained when your content is so good that other site will link without being asked, but you can request reviews or a look at your site from some sites and they are willing to comply.

One way links into your site from your own posting of articles and other information on the web are the second best type of links. If you can produce targeted, original content and get it posted on directories with links to you, That increases your PageRank as well as bringing in traffic. You can get these links by showing how valuable your content is, and often no-one will even ask you to reciprocate.

You should also run a social media campaign, posting links in signatures on blog or forum postings. Make yourself friendly and accessible, and post on boards that have a subject directly related to your site. You can become known as an expert, and people will start linking to you as an authority in your field. This will encourage readers to click on those links and see what other information you might have.

Finally, .edu and .gov links (from sites with government or university addresses) are very good as long as they are relevant. All of the above tactics are white hat. Stay away from linking websites that simply hyperlink all comers together. Build a solid network of top notch content and solid links from reputable sites, and you will see far reaching benefits to your website and your business.