SEO Step-By-Step Guide – 176. Getting the Best Out of Video Marketing

With the advent of the YouTube era, video marketing has become one of the most powerful way of marketing your products and services. No one would have thought that video sharing can be possible free of cost. YouTube has made this so easily possible. However, YouTube is not the only video sharing site. If you check the search listings page on videos you will find results from a variety of video sharing sites. This observation should prompt you to consider other video sharing sites. Some of the other top video sharing sites just to name a few are AOL, MSN, Yahoo, Metacafe, Hulu, etc.

As there are so many video sharing sites, you can open up so many doors for visitors to enter your website and do not just stop relying on YouTube. This does not mean that you should not focus on YouTube. You must give the usual attention that you give to YouTube and spare additional time to promote your products in the other video sharing sites. One of the great advantages of using videos to market your products is that you will not run into content duplicity problems unlike the textual content. You can submit the same video to hundreds of video sharing sites. You must just keep changing the submission title with each submission and the description. However both submission title as well as the description should have your main keywords so that they can get placed in the search engine listings.

By choosing to submit with different titles, you can make sure to cover the variations in the search phrases used by the internet users. Using video marketing is one of the most powerful ways of gaining exposure. Not everyone uses video marketing and if the nature of your business should give room for video marketing then you must look for every little opportunity that you get to market your products through video marketing. You can also make use of video marketing to get back links. Many people love videos and by providing the internet users with resourceful videos, you can easily make them link to your videos. Even webmasters who do not readily link to the textual content will not think twice about linking to a good video. So you can bank on this opportunity to create many back links. Video marketing is an easy form of viral marketing. It is not necessary that you should hire a professional videographer to create your videos. You can market with homemade videos too. There are many search engine marketers that make use of their webcams to create reasonably good quality videos. It is totally up to you; if you don’t have a huge budget, you can try with DIY type of videos.

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