SEO Step-By-Step Guide– 167. Leveraging the Power of Press Release

Press release is one of the most powerful search engine marketing techniques. When you make use of this technique prudently, you can certainly leverage maximum benefits out of each press release. One of the factors that you need to remember with reg

ard to press releases is that, they are essentially news items and not advertisements. Your press release article should be faithful to this inherent character and only then, you will be able to get good readership for your press release distribution and wider acceptance in the press release rooms.

Here are few occasions that will give you good opportunity to create press releases. You can consider distributing press release when you launch a new service or a new product. You can write your press release to inform your existing customers as well as your target audience.

If you happen to host any shows or if you are planning to take part in any exhibition, you can consider using press releases to invite people to your stall as well as to visit your show. These are best opportunities to give maximum visibility to your brand and your products.

You can also create new opportunities in case there are not any events that you can use to create press releases. One of the interesting things that you can do is to create online surveys and you can publish the findings of your survey through your press release article.

You might have decided to revamp your website, redesign it or give it a facelift; this will give you an excellent opportunity to tell the world about your new website through press releases. Alternatively, you might have received some kind of certifications such as ISO certification or you might have moved from one level to the next level of CMMI certification. These too can serve as nice occasions for you to distribute press releases.

You can also think of releasing a series of newsletters that carry some useful information. You can send these new letters directly to your existing customers and you can also publish them in the newsrooms. However, if you are planning to get your news letters published in the press rooms, you need to write it carefully to ensure that it does not contain too much of marketing text to gain wider acceptability in the news rooms.

You might be announcing new offers during holiday season or running a promotional campaign, you can announce such things too through press release articles.

Whatever reason you choose for your press release make it informative; let it carry some news to the internet community. The best way to lose readership is to make it into a sales letter. So avoid the temptation to pump in marketing text into your press release articles.

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