SEO Step By Step Guide– 141. Becoming an Authority Site

Authority sites get better ranking in search engines. However, what is an authority site? You become an authority site or your website is considered an authority site if you are an expert in your niche and offer top-class content on your niche and thereby others start quoting you and start linking to your website. How to become an authority site? You cannot achieve the status of an authority site overnight. It takes a lot of time and loads of content to become an authority site. There is no short cut certainly for becoming an authority site. You need original content that is unique in your niche to become an authority site. You should provide deep insights on topics regarding your niche. This will not only attract lot of visitors but your site will be spoken about in the forums and blogs. You will enjoy online visibility, along with which you will get your authority status. You need to patiently work towards it and consistency in your efforts is very important. You cannot slacken after a month’s hard work and pick it up after three months. Such an approach will not take you where you want to go.

Here are few things that you can do to become an authority site. Remember these will not automatically make you an authority site and these are not the only ways of becoming an authority site. The quality of the content you provide is crucial for achieving the status of an authority site.

Try to make your website interactive. Let users interact with each other and also you. Encourage them to raise issues relevant to your niche. Offer suggestions and advice on your niche area. However, never sound as if you are the ‘I know it all’ kind of person as this will put off your website users. Be modest and offer in-depth solutions or insights in to the issues raised. Incorporate a blog section in your website and regularly update your blog with unique content. Try to visit other people’s blog and comment on them. Try to get your name popular and your website popular in blogs and forums without spamming them. Do not do this just to get back links but show genuine interest in other people’s blogs and forum discussions.

Be cautious not to use any duplicate content in your website. In case you happen to hire a ghost writer to get some fresh content in your website make sure that you check for plagiarism or have as system in place that will approve only original content. Duplicate content can ruin your reputation and you will not be able to achieve the required authority site status. If you want to become an authority site, then you should not take any short cuts rather do what it really takes to be an authority in your niche.

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