SEO Step By Step Guide – 125. Internal Links are Equally Important

All of us have been taught of the importance of back links to our website and we spend a lot of time money and energy in building our back links. What we don’t realize is the importance of internal linking in our website. Internal links too are equally important for our website and it has to be well thought out so that we make the maximum out of our website’s internal linking.

Internal linking in our website will help us spread the pagerank of our website more uniformly. Moreover, we will be able to get the best contextual links possible for our websites through internal linking. You must use the right anchor text to create good internal links for your website.

You cannot find any better site for getting contextual links for your website than your own web pages. So create as many contextual links as possible within your website. However, make sure that the number of internal links per page are not too many. You must not have more than 3 contextual links per page. This does not include the navigational menu. See that all the important pages are well linked through contextual links.

One of the important points you must remember while building your internal links is that you should keep your web pages highly focused. You should remove all unnecessary content and content that are off the topic. Only when you are highly focused you will be able to get the benefit of your internal links or contextual links.

When you link the pages internally, you will also get deep links for your website; that is the inner pages too will be getting links from within your website. Moreover, well thought out internal links will also make crawling of your website much easier. Your website will be crawled completely by the search engine bots. Complete crawling or indexing is very important to see all the major pages of your website listed in the search pages.

Even your navigational menu should be well thought out. All the important pages should be easily accessed both by human visitors as well as search engine bots. Do not push the important pages to the rear end of your website. Design your navigational menu in such a way that important pages are placed at the beginning of the navigational menu. Also make sure that they are well linked through contextual links from the home page as well as from the other pages. Just with little careful planning you can easily get the most out of your web pages through internal linking. Never underestimate the potential of the internal links; it is totally under your control and you must make the best use of it.

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