SEO Step By Step Guide – 124. No Skimpy Content in the Homepage

Content plays a very important role in our website’s ranking in the search engines. We have repeated this several times here and still we cannot emphasize enough this point. Despite this, we find a number of websites still having very skimpy content in their websites and in particular the homepage. Your website’s homepage is one of the most important parts of your website.

You must ensure that your website contains good keyword density for your main keyword to gain relevance in the search engines. Good number of websites fill their homepages with images but this is not a search engine friendly approach. You must give enough content in your homepage to help search engines to decide whether your website will make a good match for the search that has been made. When you insert content in your homepage, make sure that it is not pushed to the bottom of the page. Your keyword rich content should be occupy the top of the page and all the other graphic elements can be organized to ensure suitable space for the textual content.

When we say there should be enough content in the homepage, it does not mean that you should use uninteresting text that is full of keywords. You must also take into considerations the readability factors. Your website’s content should still sell. Do not use high sounding marketing language. You must rather use simple yet captivating language to entice visitors to spend more time in your website.

Do not optimize the homepage content for more than 3 to 4 keywords. If your homepage content is optimized for too many keywords then you will dilute the effectiveness of the main keywords for your website. Most often, it is the homepage that gets listed in the search results so your homepage will be the point of entry for majority of your website visitors so you should take all the care you should to have impressive content in your homepage.

Presentation of content is equally important. Visitors should be able to get the information they need in just a single glance. It should be presented in highly schematic way and the most important information should be placed in the most obvious places where our eyes will look for information. Therefore, just having loads of content in your website is not good enough. It should be very strategically used so that you get the best out of your website content. This is no rocket science however, it certainly requires a certain amount of thinking.

You must observe the most successful sites in your business vertical as well as in the other niches to learn the factors that make them successful. You should take advantage of their wisdom without copying the exact layout.

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