SEO Step By Step Guide– 98. Questions on Pagerank-5

We saw that we will lose our page rank when Google bans a site. Now the next question is what will

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happen to my page rank if I redesign my website or modify my website? If your website undergoes a complete modification including content change then your pagerank too will change for the good or worse. So how your website redesign or revamping efforts will affect your website will depend on the nature of the changes that you implement. Some of the changes that you make to your site can work for the better but if you tamper with your websites content and affect the keyword density and keyword placement, then you may have to see your search engine placement go down.

Prior to making any changes to your website you must therefore contact your SEO company to get a complete status report and the traffic level to each page, keywords that are fetching your website the traffic. You must also have a complete backup of your tags, page titles, URLs etc. It is best to retain the same tags for the existing pages to minimize any negative effects. However, it has to be handled case by case. If your existing tags are not yielding any good results and one of the reasons for revamping your site is to get better ranking, then you need not have to retain the existing tag. Your website’s SEO status report will be able to give you more clearer direction to what you need to do. At times some of your pages may be doing well, in such cases you need to pay extra attention not to lose those rankings. Because when you revamp your website, it may take some time to get the desired results meanwhile you should get the required traffic to keep the ball rolling.

Yet another situation that we can think of is domain name change. You will be able to get your page rank retained and your ranking transferred to your new domain by using appropriate redirects. You must ensure that there are no other changes in your website when it is transferred to the new domain name. You must go for permanent redirects to get your website’s current ranking transferred to your new website. Some people will make use of temporary redirects thinking that it serves the purpose, temporary redirects will only get your visitors redirected but it will not get your website’s ranking transferred to the new site.

It is always advisable to be cautious while making any changes to your website that will affect your SEO. Make sure to keep your URLs the same so that you will not unnecessarily rock the boat. Never start your revamping process without having a complete status report in hand.

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