SEO Step By Step Guide– 76. Using RSS

Though we hear a lot about RSS these days, not many of us are aware how RSS feeds can help our website. If you provide your audience with useful content they will subscribe to your RSS feeds and when they do so, you can get your website’s content published in multiple websites. Savvy internet users do not simply get satisfied searching for information in the regular searches. They use all the tools available to them and one of the places that people have started looking for information online is RSS search engines. Therefore, by implementing RSS in your website you tend to increase your website’s online visibility. This will automatically increase your visitor traffic.

When people want to find the latest content online, they use RSS search engines. Therefore, the best way to get all the latest information about your website and business published is through RSS. When your RSS feeds get popular, you will get more subscribers. This is equivalent to getting free publicity and free traffic to your website.

When you opt to use RSS for your website make sure to optimize your RSS feeds to get the maximum benefit. When you are including your RSS items, make sure to include the keywords in the titles. Those who search RSS search engines also use keywords that people normally use in search engines to look for the latest information in that area.

Most successful RSS feeds always will use the brand name in the titles. This is one of the best ways of making your brand name popular. When you use the combination of keywords and your brand name in the title, your brand name will be easily associated with your key services. Learn to use multiple feeds; create categories and categorize the news based on the category. Moreover, it is best to use the entire news item in the RSS feed rather than using summaries. When you have the entire item in the feed, it will increase the chances of featuring in the results for more searches. If you want to increase the number of inclusions in search engines and directories, you must also include podcasts. It has been observed that RSS with podcasts fair well in the search engines and directories.

Since your RSS feeds will be published in websites from relevant categories, you will get highly targeted traffic to your website. Since people have started looking for information they need in unconventional places like RSS search engines, it is important that we are found in places where people are looking for information. This will automatically increase the traffic rate. We need to be proactive and go to where our customers are rather than waiting for them to come to us. RSS is one of the best ways of reaching where our customers are. With careful planning and attention, we will be able to get the best out of RSS feeds.

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