Someone said, “A picture is worth a thousand words”.
I’m not sure videos was around then but you can extrapolate, right? Many webmasters still don’t take into account just how valuable a resource teaser photos or videos can be. They can generate links to your sites which are much more likely to be picked up organically by others, creating more natural backlinks for you!
Pictures are easy to come by, and you can disseminate them on the web with ease. Duplicate content is not so much of an issue; spiders crawl the text surrounding the photos and videos and you can alter this easily for different postings of the same image! Make sure you search engine optimize all your content for better traffic – this includes the text accompanying any images you use on or off site.
If my website needs more links and publicity, I might consider taking photos of my products being used or as part of a funny image or gimmick and posting them in a variety of places where they will get extra visibility. There are a lot of joke sites where funny pictures and videos get huge amounts of visibility, and people pick up and forward these so having an embedded link can really help you!
Another good place to spread content is photo contests. You can surely fid a category you can do a photo for, and as long as you make sure you have keyword rich text surrounding your photos and videos, you can ensure that you get the appropriate traffic from these types of links.
You can also get into different venues if you use your head; for example, a blog for classic enthusiasts could possibly be a good place to post if your photo is of your women’s’ line of clothing and you can get somebody hot to pose up next to a hotrod.
The bottom line is that people adore visual aids. They appreciate and share them much more readily than text alone, making this type of bid for links a powerful tool to utilize when it comes to hard core SEO.
Carefully check the information in the text around your photos and videos when you post them in directories also – make sure your URL, meta description and H1 tags contain your optimum performance keywords, and encode your video with Meta data if possible; this is just one more plus for when the spiders pay a visit.
Get with the program – it’s a visual world. Don’t ignore such aids – they can be a potential traffic tool for your site! There are many other ways you can utilize such options to increase linking and promote traffic. Once you learn how to take advantage of the powerhouse of visual content to optimize your site, you will always have fresh stuff to post and you will be able to watch the links come pouring in!
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