Page Rank Recapped

Page Rank is how Google views a site in terms of its value to consumers. There are so many different factors and variables that can apply, but the bottom line is like an election. If you get enough votes from sites that have a high Page Rank, your site can get a spot in office.Linking from sites with high Page Rank is the best strategy for increasing your own – but it may not come easily. Many webmasters believe that the more outbound links their site has, the more their Page Rank may decrease, so you had better have a really good reason for them to want to link to you.

Excellent content is the best reason. Why do we keep yammering on about content? Because it’s true! What do people go online for? Information. If you have the best information available on a given subject, organized, and presented in an easy to read, friendly fashion and backed up with links from authoritative sources, then you have a product that sells itself. You just have to get it showcased in front of the right people.

Sometimes you can send a sample of your content to your prospective back link, or even offer to provide a page or two of relevant content for their own site in exchange for a link. This can be very effective if you write your own content, and can make a trade of your services! Offer to guest bog, or be a consulting expert.

As to outbound links, they really aren’t as detrimental as some would think. You don’t want excessive outbound linking, but if you have an outbound to a relevant (what did I say? RELEVANT!) site with an extremely good Page Rank, this won’t hurt and could actually help your own score.

A link to another page is basically a vote. In the world of the internet, all votes are not equal. One vote from a site with high Page Rank is worth twenty votes from pages with none. Think of the highly ranked sites as th electoral college, made up of delegates who have already received their votes based upon their qualifications. Woo a delegate or two, get them solidly on your side, and you may become a force to be reckoned with.

However, watch out for crooked politicians and campaign managers. A vote from a ballot stuffer does you no good in the long run, and might even get you busted for illegal practices. Stay away from sites with huge numbers of outbound links; the highest number you want to see on a prospective link site won’t exceed four or five times the number of pages on the site, and sites that are all links are obviously to be avoided.

When link-building, stop and look at what you are linking from. If your link comes from a well respected site, chances are the consumers will expect that your site will be valuable as well. If it is a junk site, you are better off without it!

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