SEO Step By Step Guide–48. Using Banner Ads to Drive Traffic

Using banners are one of the age old practices of driving traffic to our websites. Even today, it is one of the highly effective ways of driving paid traffic to our website. However, this can be one of the most expensive ways of driving traffic to o

ur website. If that were the case, then we must make sure that we get the best returns out of our investments that we make in banner ads. Any mistakes in this area will not only waste our money but it will also give us false hope that we are going to get good traffic to our websites through these banner ads and we will wait for a long time before we identify the problem and take alternative steps to drive traffic to our website. One of the things that should be totally avoided is losing our online time. The longer we lose the greater the efforts we should make to fight our competition.

Here are few tips on how we can get the best out of our investments on our banner ads and get the desired traffic. When we are in the process of signing up for banner ads, we must find the right websites to place our banners. The first factor to be remembered is the relevance of the website that hosts our banners. The websites that we select should be relevant to our products or services. In other words, people who are visiting those websites should find our services or products useful to their needs. For example if you are a hosting service provider, then you will be able to get good conversion rates by placing your banners in websites that sell website templates or web design services. People who are looking for website design services will also require web hosting services. This will increase your conversion rates. On the other hand, if you happen to have your banners in a travel industry website, then you will not get any conversions for your hosting service.

The next important factor to be taken into consideration is the traffic level of the website that hosts your banners. If the website you are advertising does not have enough traffic then there is no use in having your paying for your banner. Only when the advertising website has enough traffic, you will be able to get good traffic and conversions.

It also helps to find websites with good pagerank. When you get websites with good page rank then they will have good search rankings for top keywords besides that you will also be able to get a good back link from a high PR website. This will help you get good search rankings in the search engines. However, having just a few links may not boost your performance in search results. However, this is just a secondary benefit of banner ads.

The reputation of the website in which you are advertising is also important so that you will not be associated with bad neighborhoods.

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