SEO Step By Step Guide–40. How Can Blogs Help You in Getting Better Ranking

Using blogs to improve one’s ranking is yet another effective way. This is a content oriented approach. There are number of benefits in using blogs to improve your search engine ranking. First of all, it is very easy to install a blog script to your website. You can do it in a few minutes in a matter of few clicks. When you install a blog to your website, you will be able to post new content to your website in the easiest way possible. Your blog serves as a content management system for your website. How does this help you to improve your website’s ranking?

All the major search engines, including Google love fresh content being added to your website. When you have a blog to your website that is constantly being updated, then it will attract the search engines. Moreover, based on the content your search rankings will increase for relevant keywords. You can post regularly content rich with keywords.

If you keep your blog highly resourceful, then it will also attract lot of organic traffic. People who like your blog posts will be prompted to link to you. If your blog pages are well optimized, you will be able to get listed in the search results. This will attract more traffic. Thus, your website’s over all visitor traffic will increase.

What is more important with blogging is to promote your blog posts online so that they gain enough visibility online. Only when it is promoted properly, you will be able to enjoy the benefits of your blogging efforts fast. A blog that is not promoted vigorously will take a long time before it is indexed and listed in the search results.

If you want to use blogs as one of your SEO strategies, make sure that you keep your blog posts professional and resourceful. At times, your visitors may come to your blog pages first before they visit your home page. So all your blog posts should be professional enough to create the deepest cut in the visitors’ mind, which should prompt the users to visit the other pages of your website.

You will be able to benefit better if you customize your blog to look like your website so that when people visit your blog pages that will still feel that they are within your website.

If you would like to use blogs to improve your site’s ranking, then you must make sure to keep it updated regularly. The strength of a blog depends very much on its ability to be updated regularly in the easiest way possible. If your blog is not going to be updated frequently, then there is no point in owning a blog. When you make blog posts, make sure to add appropriate head tags. You can also easily customize your blog post URLs. So try to customize your URLs to make search engine friendly URLs using the right keywords.

SubmitEdge