Beating the Online Competition

We spend our lifetime working on this single factor, beating the online competition. Today every niche is saturated with cutthroat competition. We can hardly name any niche as new industry. All possible niches are already explored and saturated with

online businesses. In this scenario, whether you are starting a new business or trying to improve the online visibility of your existing business, you need to follow clear-cut strategies. You should know your game plan and how you would like to proceed from step one to step two. You cannot afford to make random SEO moves and hope to win your competition. You should have quarterly targets and annual targets. However, you must set yourself some realistic goals.

When we talk of strategies, it is important that we employ sound strategies that will really work. Most webmasters believe that imitating their competitor who is all the time one up they will be able to catch up with them and supersede them. However, the basis of this strategy itself flawed. How can you hope to overtake some one by just doing what they are doing? Here what you are doing is you are deciding to perpetually trail behind your competitor. When they take a certain effort, to promote their services, you imitate them. By the time you learn what they are doing and imitate them, they have moved the next level so there is a constant lag that is maintained rather you choose to maintain that lag. Unless you think out of the box and do something new you will never be able to win your competition. Along with your new efforts you should make sure that you are even with your competitor at all efforts so that your new efforts will set you apart from the rest of your competition.

This is the basis of pagerank, all things being even Google uses page rank to assess your website’s importance. Unless there is some distinguishing factor how can we judge or how can we make ourselves better. Therefore stop trailing behind and start taking a different direction than the one taken by your competitor. While your competitor is constantly pumping in new back links you must make your efforts to have equal number of back links or more. Besides that you should also make fresh efforts to boost your sites such as making your site content rich and updating the content regularly. If your competitor is concentrating on off page SEO, you must concentrate on off page SEO plus on page SEO. Otherwise you will continue to allow your competitors to grow stronger while you played the “catch-up” game. Therefore plan your SEO strategies in advance, have your targets and at the same time keep a tab on your competitor’s progress. Both should happen simultaneously only then you can beat the online competition. Never be content with trailing behind.

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