Building Your Relationship With Your SEO Firm

When you begin a relationship with an SEO company, you need to get actual answers from them regarding how they will help improve your rank. All too often SEOs will promise the sun and moon along with top page rank, but never explain to you what their strategy is. This is not because it violates some proprietary secret, it is usually because they have no idea what they are doing or how to fake their way through an explanation of why they deserve your SEO budgeted dollars rather than another company.

Ask your SEO where the links they are promising to deliver will be coming from. All links are not created equally. If an SEO is operating aboveboard then they will have no trouble discussing this with you prior to taking your money. You deserve to know if your SEO is going to go organic or the PPC route to get your site rank up. If you cannot get straight answers about these very basic concepts then you need to move on top a company that will.

Something that is overlooked until it is too late is often knowing who will be providing copywriting services for webmasters that require fresh content. The copywriter providing your content should be able to write content fluently in either a conversational or professional tone (depending on your needs) rather than recycled idioms and nonsensical phrases packed around keywords which make no sense. If the company you are preparing to deal with cannot provide samples of competently written content then you may want to consider another provider.

The SEO you are dealing with should also be more than willing to provide you with reasonable estimates concerning when you will see conversions increase as well as a fair range of how much of an increase you can expect. Results are the ultimate goal, but as a consumer you have the right to know how those goals will be achieved. Ask questions, dissect the answers, and make informed decisions. If something seems to good to be true, tentonbud, it likely is. A reasonable answer is one that will openly admit that it takes time to jump to the top of the search pile rather than those that promise near instant results which would likely be the result of black hat SEO.

Do not be afraid to ask questions regarding anything that you are not clear on. By the same token, take the time to actually read your SEOs website and FAQs as they will often have the answers you are looking for presented in a clear easy to use format. It is your consumer dollar, make sure you are pleased with how you are spending it.