How effective is optimizing your website for misspelled words in driving traffic?

One of the interesting SEO techniques that show the brilliance of human mind is optimizing your website for misspelled words. Most of us who use Microsoft word extensively tend not to pay attention to spelling mistakes that they make while typing their document because most of the mistakes are taken care by the auto correction tool and those mistakes that are missed out will be taken care spell checker tool. So when these users who come online to make their searches looking for a service or product do not pay attention to the typos that they make while typing in the search field. This will still get them some results which may not be that accurate.

There are yet another group of users who are actually weak in their spelling skills that use the internet. For any given keyword there are a set of commonly misspelled keywords so when you optimize your website for those misspelled keywords you can get these visitors to your website. This also means that your webpage content should have the words misspelled. This can annoy your website users when they visit your site. This will reflect on the standard of your website as they will not be aware that these mistakes that the see are not intentionally made. For example one of the common misspellings of the word “psychology” is “psychology” when you are projecting yourself as an authority in Psychology through your website and if your website misspells that word, your website visitors will not have too good a opinion about you and your website will lose its credibility.

There are certain webmasters who employ black hat SEO tricks will present the right spelling of the words in the actual text and have some hidden text with misspelled words. This words that are hidden are often found on the top of the page or at the bottom of the page using the same font color as that of the page color. If you are thinking that you have managed to go about the problem in a brilliant way and yet drive the desired traffic, then better be warned that you can draw the wrath of the search engines anytime and you can get your site unnecessarily banned.

So as Google says build your site for the users and not for the search engines you will certainly increase the credibility of your website.

Another problem that is recently faced by webmasters who optimize their websites for misspelled words is the new tool released by Google. The Google Suggest tool hampers the effects of your optimization for the misspelled words. This new tool suggests a list of words in the search field as soon as you start typing the first few characters of your keyword and the users can select from the suggestions made by Google in the drop down list. This reduces the number of visitors who will come to your site through misspelled keywords. Google being the major contributor to search engine traffic you can now be sure of reduced traffic to your website for misspelled keywords.

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