SEO Report: Programming Modules Additions

Adding new programming modules can always affect your website’s search engine ranking. However, due to the rapidly changing face of the web, there are any number of occasions in a website’s lifecycle when you may have to add new programming modules.

Examples include:

• Having a simple website without any shopping cart which you have decided to upgrade in order to promote online shopping.
• Choosing to add a new content management system to your website in order to add new pages or edit the current pages.

In either of the above situations, your website may be undergoing changes at a number of levels. You have to be aware of each and every one of these changes in order to prevent disruption and watching your site slide back down the rankings due to confused search engines. Places to look for altered navigation and SEO include:

• Your website’s basic architecture can change
• The content of your website can change,
• The URL structure of the new pages can change
• The existing pages URL’s can change if they are edited via a new CMS, causing
• The website’s navigation to change.

Obviously, Adding program modules can affect your website on multiple levels. With all these changes, you can expect changes in your website’s ranking in the subsequent update. To avoid any negative effects, you must take necessary precautions.

If the URLs of the existing pages change make sure to use 301 redirects for your pages telling the search engines that your pages are moved permanently to help you retain your page’s ranking. Don’t do any content change for the old pages at this moment if you can help it!. Don’t make the mistake of using temporary redirects instead of permanent redirects, as such action will not transfer your web page’s ranking to the new page – meaning that a lot of time passes before your pages get indexed for your keywords again and you get back your original search engine ranking.

Without a CMS in place, your URLs should be search engine friendly. When a CMS is implemented in your site, ensuring your web pages have search engine friendly URLs is harder. There are many CMS tools available which are designed for automatically generating search engine friendly URLs. You can retain your SEO efforts by using a search engine friendly CMS. If not, your ‘refinished’ website will not be fully crawled and your new pages will have poor search engine ranking. However, if you just take few simple precautions to alleviate SEO related damage to your website, you can add programming modules to your heart’s content.