Understanding the Difference Between Google And Yahoo Algorithms

It is always a great struggle to play the balance in the optimization techniques that we use for Google and Yahoo. There are number of differences in the approach of Google and Yahoo. Since it is every webmaster’s concern that they get listed in these two major search engines we should know at least the basic differences between them.

To start with, Google is a totally free search engine and there are no paid submissions or inclusions and they are 100% organic. Secondly, the most widely spoken SEO concept, ‘pagerank’ belongs to Google and no other search engine except Google has this concept.

The next important factor is Meta Tags this was one of the popular concepts sometime ago and it is currently losing its importance as most search engines got more intelligent they can index the pages without the Meta tags. However, it is believed that Yahoo seems to value Meta Tags still. So if you are important in getting listed in Yahoo better pay attention to your meta tags because by adding them you will not do any harm to your Google optimization but by failing to add the meta tags you can lose the advantage that you could get from Yahoo.

Yahoo places great importance in On-page optimization; though on-page optimization is important for Google to achieve good ranking in Google, there are other factors that decide your site’s ranking. But with Yahoo, primary importance is placed on on-page optimization and this leads to unstable results in Yahoo because of the heavy competition. This often leaves webmasters complaining about their success and position in Yahoo. You cannot rely on the results as it fluctuates heavily based on what is happening around in the market.

On the other hand Google places greater importance to off-page optimization and all of know what attracts Google spiders – it is inbound links. If you want to win Google’s favor then you must work on acquiring as many inbound links as possible. All the inbound links that you obtain should be relevant links from quality sites.

You will have greater advantage by paying attention to both on-page and off-page optimization as Google also gives importance to the content in your web sites and on the keyword density. If you have keyword rich content then you can be sure of getting the attention of Google spiders.

When it comes to site submission, Google submissions are totally free as opposed to Yahoo which has both paid and unpaid submission. If you want to get indexed faster in Yahoo then you must go for paid submission. Though it is free, indexing in Google takes place much faster.

These are some of the differences that we can list between Google and Yahoo when it comes to SEO. There might be other finer differences but what we have discussed above are just the basic differences that all of us who should know so that we can employ the right optimization strategy to get listed in both Google and Yahoo.

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